FinWise — Paid Acquisition Campaign

FinWise needed to scale app installs ahead of a funding round — without burning through budget on low-quality installs. We built a full-funnel paid campaign across Google and Meta.

What We Did

  • Google App Campaigns & Meta Ads setup
  • Creative testing across 12 ad variations
  • Conversion tracking & attribution setup
  • Weekly optimisation and reporting
Project Details
Technologies & Services
Google Ads Meta Ads PPC
Key Results
38% Lower Cost-Per-Install
3.2x Return on Ad Spend
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